Pioc do Ride is TG4’s new dating show. In the show, singles assess potential partners based solely on their car and driving ability.
BRIEF: Create digital, shareable content to promote the launch of the show.
IDEA: Prove that romance and driving is a perfect match through a series of activations which reflect the show’s unique and humorous premise.
Lisa graduated from Trinity College Dublin with a degree in English literature and Art History. She then spent two years in Japan, successfully adding Japanese to the list of cuisines she cannot cook. Returning to Ireland, she studied graphic design and this year completed DIT’s MSc in Advertising.