Places on the programme are won by completing a challenging brief issued by ICAD each year. Once on the course, you will begin by participating in a series of skills-based workshops. After this, you will be assigned a mentor, who will help you develop your ideas and challenge you to push the standards of your work, the way you develop it and present it. The long list of successful creatives who got their start through the Upstarts programme is a testament to its ongoing success. This year's application process is now closed, we look forward to announcing out 2020 Upstarts.

Thank You

As we build on the programme year on year, there have been nearly as many mentors and workshop hosts as there have been participants. We are hugely grateful for the energy and commitment our mentors and workshop hosts offer. And perhaps, this commitment is an indicator to just how much value the advertising and design industries place on nurturing fresh creative talent. It is certainly the spirit of collaboration and hard work that is the real key to the programme’s success.