Upstarts is Ireland’s leading career progression programme for early-stage creatives. Through immersive, skills-based workshops, constructive feedback and mentorship from leading creatives, and practical experience in Ireland’s foremost agencies and studios, the Upstarts programme prepares talented creatives for a successful career.

By removing barriers to entry, the Upstarts programme also creates pathways into the sector for creatives from underrepresented and marginalised communities – actively fostering greater inclusivity and a richer, more representative creative landscape.

The Upstarts Programme is made possible through the generous support of our Producing Partner, Core and Programme Partner, TBWA\Ireland. Together, we are building a more vibrant, inclusive, and sustainable future where Irish creativity flourishes.

For full details, check out the Upstarts Guide 2025

UPSTARTS 2025

This year’s ICAD Upstarts are a diverse group of emerging creatives who have demonstrated the potential to become future creative leaders. The 3 month programme will develop their skills, educate them about the industry, and forge pathways to a successful creative sector.

Design – Amanda Reimann, Lee Keegan, Xin Rong William Wu, Jamie Craig, Tom Bennett, Rob Roche, Sarah Tynan, Emma Doyle, Eimantas Sidaravicius and Julia Kuczera.

Advertising – María Morán, Ellen McCarthy, Eoin Mc Grath, Mobolaoluwaduro Odukoya, Ciaran McKeon, Ciara Murphy, Sophie Brennan, Ed Griffin, Hannah Murphy & Kate Dempsey, Aine Marry and Jayde Dunphy,

Upstarts Hosts 2025

The ICAD Upstarts program is made possible by our host agencies and studios. They are vital collaborators who, by supporting this initiative, demonstrate a commitment to foster the next generation of creative talent and diversify the industry.

Core (Lead Partner), TBWA\Ireland (Programme Partner), Dynamo, Droga5, Red Dog, Havas, Good as Gold, Deloitte Digital, Connelley Partners, Language, Javelin and Unthink

All hosts have made financial contributions to the programme, enabling Upstarts to be a free-to-participate programme. If you’re interested in hosting in 2026, check out our our Host Guidelines

MENTOR AN UPSTARTS

The Upstarts program offers industry professionals a unique opportunity to shape the next generation of creative talent. As a mentor, you’ll provide professional guidance, discuss briefs, and help to hone work, directly contributing to an emerging creative’s development. 

Mentoring an Upstart refines your leadership skills and offers fresh perspectives, enriching your own professional journey. The program facilitates this vital connection through flexible scheduled calls and email support, making it easy to integrate into your existing commitments.

If you’re interested in being a mentor, check out our Mentor Guide and apply here.