Upstarts is Ireland’s leading career progression programme for early-stage creatives. Through immersive, skills-based workshops, constructive feedback and mentorship from leading creatives, and practical experience in Ireland’s foremost agencies and studios, the Upstarts programme prepares talented creatives for a successful career.
By removing barriers to entry, the Upstarts programme also creates pathways into the sector for creatives from underrepresented and marginalised communities – actively fostering greater inclusivity and a richer, more representative creative landscape.
The Upstarts Programme is made possible through the generous support of our Producing Partner, Core and Programme Partner, TBWA\Ireland. Together, we are building a more vibrant, inclusive, and sustainable future where Irish creativity flourishes.
For full details, check out the Upstarts Guide 2025
APPLY TO BE AN UPSTART
To apply for the Upstarts 2025 program, applicants must respond to the Advertising or Design brief. The selection of Upstarts is based on their responses to the brief, with an emphasis on demonstrating creative potential, innovative thinking, relevance, strong execution and craft, and a clear concept or strategy.
Upstarts Design Brief 2025
Upstarts Advertising Brief 2025
To become an Upstart, apply here
The program is designed for creatives who are at the beginning of their careers or seeking to enter a creative field; however, anyone is welcome to apply regardless of their background or experience.
Application deadline is the 7th August 2025. Entry fee €20. Please see our Fee Waiver Policy if the cost is a barrier to entry.
HOST THE 2025 UPSTARTS
The Upstarts program collaborates with host agencies and studios who provide invaluable real-world experience through issuing briefs and critiquing work.
Beyond supporting the next generation of creatives, Upstarts allows hosts to showcase their businesses, culture and social values to promising up-and-coming creatives. Hosting also provides a platform for agencies and studios to develop internal mentorship skills, up-skill employees and foster career growth.
If you’re interested in hosting, check out our our Host Guidelines and apply here.
MENTOR AN UPSTARTS
The Upstarts program offers industry professionals a unique opportunity to shape the next generation of creative talent. As a mentor, you’ll provide professional guidance, discuss briefs, and help to hone work, directly contributing to an emerging creative’s development.
Mentoring an Upstart refines your leadership skills and offers fresh perspectives, enriching your own professional journey. The program facilitates this vital connection through flexible scheduled calls and email support, making it easy to integrate into your existing commitments.
If you’re interested in being a mentor, check out our Mentor Guide and apply here.