UPSTARTS

Upstarts is Ireland’s leading career progression programme for early-stage creatives. Through immersive, skills-based workshops, direct feedback and direction from leading creatives, and practical experience in established agencies and studios, the Upstarts programme prepares talented creatives for a successful career.

By removing barriers to entry, the Upstarts programme also creates pathways into the sector for creatives from underrepresented and marginalised communities – actively fostering greater inclusivity and a richer, more representative creative landscape.

The Upstarts Programme is made possible through the generous support of our Producing Partner, Core and Programme Partner, TBWA\Ireland. Together, we are building a more vibrant, inclusive, and sustainable future where Irish creativity flourishes.

APPLY

To apply for the Upstarts 2025 program, applicants must respond to a brief. The selection of Upstarts is based on their responses to this brief, with an emphasis on demonstrating creative potential, innovative thinking, relevance, strong execution and craft, and a clear concept or strategy.  

The program is designed for creatives who are at the beginning of their careers or seeking to enter a creative field; however, anyone is welcome to apply regardless of their background or experience. 

An entry fee of €20 applies. Please see our Fee Waiver Policy if the cost is a barrier to entry.

Advertising and Design briefs live soon

HOSTS

The Upstarts program collaborates with host agencies and studios who provide invaluable real-world experience through issuing briefs and critiquing work.

Beyond supporting the next generation of creatives, Upstarts allows hosts to showcase their businesses, culture and social values to promising up-and-coming creatives. Hosting also provides a platform for agencies and studios to develop internal mentorship skills, up-skill employees and foster career growth. 

For more information about being an Upstarts host and to apply see our Host Guidelines

MENTORS

The Upstarts program offers industry professionals a unique opportunity to shape the next generation of creative talent. As a mentor, you’ll provide professional guidance, discuss briefs, and help to hone work, directly contributing to an emerging creative’s development. 

Mentoring an Upstart refines your leadership skills and offers fresh perspectives, enriching your own professional journey. The program facilitates this vital connection through flexible scheduled calls and email support, making it easy to integrate into your existing commitments.

For more information and to apply see out Mentor Guide.