ICAD Home Made

The 176 pieces of work in the book include the winners of the 2010 ICAD Bells, which were awarded in April 2010. The ICAD Bell is, without doubt, the most coveted creative prize in the industry.

Pearse McCaughey, President of ICAD commented: “This year the theme of the ICAD Book is ‘Home Made’. This is to celebrate the craft in our industry where home produced campaigns are being created to world-class standards”.

The work in ICAD Home Made is spread across print, TV and radio advertising, graphic design, digital and integrated media categories. Among the agencies and studios whose work features in the book are Atelier David Smith, Bloom, Cawley Nea\TBWA, Chemistry, DDFH&B, Detail. Design Studio, Irish International, McCann Erickson, OwensDDB and Publicis QMP.

Product image credits: Slater

Slater (illustrated by Steve Doogan)

Printed on 135gsm Naturalis Vanilla Smooth with 250gsm Naturalis Vanilla Smooth cover, wrapped in a 90gsm Original Gmund Blanc Tactile dust jacket