Manifesto 2022

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The pandemic asked serious questions of the Irish creative industry, testing its resilience and forcing it to re-evaluate its priorities. Today our industry faces fresh threats: the algorithmic commodification of creative, competition for talent, an unstable global economy… Now more than ever we need to assert the power of Ireland’s creativity.

ICAD Manifesto will bring together the best creative minds currently working in advertising, design and production in Ireland, along with an international panel of inspirational speakers. Presented as part of the 2022 ICAD Awards Festival, it will debate the challenges that face Ireland’s creative industry under three key themes: Independence, Equality and Creativity.

Our ambition is to shape a new vision for Irish creatives by asserting the power of independent Irish creativity to enable brands to thrive in national and international markets. Ireland has never had a more diverse pool of creative talent to draw from. And we are determined to better harness its dynamic creativity, and create the inclusive multicultural workplaces where creativity can flourish.

Despite the ever-shifting digital landscape and challenging economic environment, we believe that Irish creativity in advertising and design has never been more confident of its future.

The Festival concludes with the ICAD Awards Ceremony’s legendary celebrations, which this year will represent a record breaking number of entrants.

Speakers include


Sandra Bold, Global Creative Director, Publicis Italy

Rondell Wescott, Creative Production Lead, Google

Cian Tormey, Exclusive Artist for DC Comics

Sarah Boris, Independent Artist and Designer based in London

Chris Cottam, BAFTA Winning Director

Paul Reiser, Comedian, Actor, Television Writer and Author

Bridget Johnson, Executive Creative Director at Boys+Girls

Johnny Kelly, Director and Animator

Philip King, Musician, Film-maker, Broadcaster and Founder of Other Voices

Vladyslava Denys Creative Director and President of the Art Directors Club of Ukraine


ICAD Manifesto 2022 is all inclusive, including dinner and all drinks at the ICAD Awards. On top of that, to accommodate busy schedules tickets can be transferred between attendees throughout the course of the event.