I’m Joe. I’m a creative from Dublin with a passion for moody colours. I have a background in Fine Art and a postgraduate degree in International Peace Studies. I’ve spent the years since graduating working in countries like Zambia, Nigeria and Japan; weaving stories for NGOs and international organisations. I love stories and think that the best of them can change the world.
Brief:
Launch AIB’s MyMortage application tool and help customers understand the benefit of it. Build on the existing ‘We Back Belief’ campaign.
Insight:
Getting a mortgage is a long and daunting process, it’s hard to keep believing, when most of the time it’s out of my control.
Proposition:
More control means more belief// Seeing is believing.
Idea:
Communicate the customer journey in a way that is true to the world AIB created in its campaign films.
The execution tells the story of a couple, who, with the help of AIB’s new mortgage tool, believe their future house is in sight. It’s a sequential story in three parts and uses 3D sculptures in front of the first two billboards to tell its story.
Brief:
Capture the imagination of students and position the train as the most superior way to travel.
Insight:
Young people take themselves seriously and college is a time to lay the foundations of a career.
Proposition:
Your time is better spent on the train.
Idea:
College students are bursting with potential, riding a train is inspiring and there’s space to act on inspiration on the train.
This idea follows students as they’re struck by inspiration on board an Irish Rail train.
Proposition:
Samaritans are there to support anyone who needs it
every day, not just Blue Monday.
Idea:
Samaritans are always around to jump on and keep you company, 365 days a year.
This idea uses the metaphor of riding a Ferris Wheel to explore loneliness and depression in a heightened reality, and how Samaritans are always around to help you manage.
