Ellen Jones | Advertising
Hello, I’m Ellen! I’m a junior art director from Kildare. Originally coming from a background in psychology, I decided to pursue my creative dreams and head back to college to do the MSc in Advertising at TUD from 2019-2020. During my time there I was delighted to receive a D&AD new blood graphite pencil with two of my classmates! I also love all things art and illustration and create some personal work focusing on Irish humor and nostalgia. It may of been a rocky start in the industry given we graduated during a pandemic but it hasn’t deterred me and I’m eager to keep immersing myself in all things ad world and art direction.
Project 1 | Irish Rail
Irish Rail wanted to show first year students that the train was the superior (& affordable) way to travel between home and college. I’m an avid user of the train although I admit it’s been a while since I’ve been a first year student. After some time stepping back into the student mindset, which involved eating nothing but instant noodles for two days, I landed on the insight that they value how they spend their time. This led to the thought that the train should be a relaxing break from the stress of a college week – they should be able to get on board and ‘Forget The Chaos’. Forget the chaos is a playful and humorous campaign that shows students Irish rail can be their sanctuary without putting pressure on the wallet.
The Irish Heart Foundation wanted to increase public awareness of the risks of a sedentary lifestyle and get more people moving from their desk throughout the day. I tried to think of what all these people had in common and what could be utilised to get them moving. After blasting ‘edge of seventeen’ trying to conceptualise I came to the conclusion that it was music. Many people love listening to music or podcasts, whether they’re working at a desk or working out. So, how could I use people’s love for music to encourage them to keep moving and ‘Beat Heart Disease’ (yes that is a pun, I’m sorry). The answer was simple after glancing down at my phone and seeing that familiar green circle – Spotify. This campaign creates a partnership between the Irish heart foundation and Spotify in order to offer incentive to move and awareness on what happens if you don’t – on that note I’m off to get my daily step count in.
Throughout the pandemic many volunteers became disengaged – Special Olympics Ireland wanted to encourage these volunteers to come back so they could get the remaining 40% of their clubs back up and running. The volunteers needed a reminder that these 117 clubs rely on their help to re-open now that it’s safe to do so. So why not use literal doors to serve as this reminder? ‘Open The Doors’ is a campaign that creates an emotional appeal by focusing on the closed doors of the Special Olympics Ireland clubs and what would happen if people volunteered to help reopen them.