Bairbre is an award-winning creative who joined BBDO Dublin in 2022 as Creative Director, having previously worked in Boys + Girls for over 12 years.
She graduated with a B.A. in Communication Studies from DCU, followed by a MSc. in Advertising from DIT. She was the ICAD Upstart of the Year in 2010, and the ICAD Greenhorn winner in 2012.
Bairbre has worked on campaigns that have been recognised locally and globally at awards shows including the ICADs, Kinsale Sharks, EPICA, Creative Circle, and numerous inclusions in Luerzers Archive.
As a member of the ICAD board she has been involved in improving and running the ICAD Upstarts programme; a former Upstart herself, she is particularly passionate about helping young creatives in the industry.
Bairbre served as a member of the Design Skillsnet Steering Group for over 3 years, has spoken on panels with OFFSET, IAPI & ICAD, and has judged the ICAD awards on two occasions.
In 2021 she was one of the recipients of the IAPI Female Futures Fund bursary.