Over the past 13 years, Alex has created impactful creative work for clients like Audi, AB InBev, AIB, Dunkin’ Donuts and Volkswagen. She grew up in South Africa and started her career with BBDO and Ogilvy & Mather. In 2018, Ireland called, and she joined Droga5 Dublin where she now works as Creative Director. Alex has changed perceptions about periods at work, repositioned Ireland’s national airline and help rebuild trust in a pillar bank. Outside of work, she can be found in the park with her husband and pug called Gus.