Sarah fell into advertising by accident. She started as a temp in a company that turned out to be an ad agency, and she quickly fell in love, with the industry, with the people and with the work. She was only meant to be there for 3 weeks. She stayed 9 years, working her way up from answering the phone in Boys + Girls to producing some of Ireland’s most creative and effective work.
Sarah is passionate about fostering new talent within the industry and has recently been appointed to the executive board of ICAD. In 2022 Sarah took on her biggest challenge to date by founding her own company, Clickety Clack, created to help agencies and production teams deliver world class creative.