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Ireland’s first radio broadcast was transmitted on the 25th of April 1916, in the middle of the most significant week in Irish history – the Easter Rising. Everyone in Ireland knows the story of the Easter Rising, but the story of Ireland’s first radio broadcast was not so well known.
To mark the 100th anniversary of Ireland’s first radio broadcast, we took over the airwaves, broadcasting the exact same message, for the exact same length, on the exact same date, at the exact same time on every major radio station in Ireland.
But radio could only tell part of the story, so we created a press ad and campaign microsite as a way of expanding the story, giving more background context and educating the user through a fully immersive design.