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The world’s leading managed futures investment firm, with offices in Dublin and New York. The existing identity was very tired, lacked any distinction and didn’t convey this high level positioning. For the new brand identity, we chose the skylark, a bird native to Ireland and a symbol of prosperity to represent the organisation. The identity uses diagonal shapes extracted from the symbol to create strong graphic language throughout, enforcing their multi-manager approach to investment with a contemporary colour palette and bold fonts for stand-out. The skylark is silver foiled in print and commissioned photography helps give a sense of the people behind the firm.