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The ADFX awards are an awards ceremony focused on real results – so they are the only awards ceremony where you win for telling the truth. We created these visuals as a call for entry. IAPI wanted to feature the people who enter the awards, to encourage other agencies and clients to enter. We featured both clients and agency planners confessing the truth about their campaigns in an ADFX confession box, there the grille of the box has been cut out with the ADFX logo.