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Out of 150,000 calls made to The Society of St. Vincent De Paul each year, one in three are from people in need of food. So, instead of a merry Christmas, many families will have a hungry Christmas.

To highlight this fact and to drive donations, we transformed the Dublin city landmark ‘Liberty Hall’ into a bare cupboard.

Using the buildings distinct architecture, this Outdoor execution blends seamlessly into its surroundings to create a unique and dramatic trick of the eye.

With this stark image, the aim is to remind people that Christmas isn’t the same for everyone, and with their donation, they can help save families in need this time of year.