You’re in the Car

This radio ad was the lead medium in the Lidl Jigsaw mental health week campaign in 2019. The ad ran only 3 times each day. Always between the hours of 5 and 6 pm. Our intention was to create a piece that was wholly location and time specific. We wanted it to be intimate and conversational and help parents and young people who are sharing a car journey home to listen and talk to each other.