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The Advertising Benevolent Society (TABS) helps people from the advertising industry who are in need. Generally, it’s
because of ill health, unemployment or family circumstances. The types of supports provided are for school costs,
medical bills, living expenses, re-employment etc. The charity asked ten Irish agencies to produce a pro bono ad for
TABS, to appear as full pages in Ireland’s main marketing publications. This was Chemistry’s contribution,
repurposing an iconic symbol of the advertising world to signify that if you fall on hard times, TABS will be there for
you.