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Production Jury

2022 ICAD Awards

Rondell Wescott

Jury Chairperson and International Judge

With 18+ years of professional production experience under his belt, Rondell has produced everything under the sun from film, print and digital/social content to experiential, AR/VR, interactive games, podcasts, music videos and global television ad campaigns for various brands, including NBC Universal, ExxonMobil, Discover, Gillette and AT&T.

Among the work that Rondell has produced over the years, there are quite a few pieces of which he’s particularly proud. He lead the production for arguably one of the most controversial and talked-about Gillette ads to date, entitled, ‘We Believe,’ which addressed the #MeToo Movement and toxic masculinity head-on. Also, for Procter & Gamble, he was the production force behind their ‘Widen The Screen’ film, which brought together Black creators, both behind the camera and on the screen, to showcase the full richness of the Black experience.

Some of Rondell’s career highlights and accomplishments include 2 Silver Lions + 16 Shortlists at The Cannes Lions International Festival of Creativity; Gold, Silver and Bronze at One Show; Gold at The International Andy Awards and a Graphite Pencil at D&AD, among others. In 2019, he established the ‘Rondell J. Wescott Endowed Scholarship’ at his alma mater, Hofstra University, which is awarded every year, in perpetuity, to one or more deserving students from socioeconomically disadvantaged backgrounds who are pursuing an undergraduate degree in television at the Lawrence Herbert School of Communication.

When he’s not doing his producing thing, you can catch Rondell at his 6am CrossFit class – and cheering on the Philadelphia Eagles during football season.


Emily Brady — Piranha Bar


Emily’s 15 years of production experience spans the breadth and depths of production and post production. Her journey from runner to Head of Production at award winning production studio Piranha Bar has seen her skills & drive for quality benefit every stage of the production process across multiple media. From Commercials to TV programming live action to animation, motion-design to VR, she’s run teams of talented artists across every imaginable medium.

Her multiple award winning productions for the likes of Vhi, Lidl, Gas Networks Ireland & Kelloggs have become the industry benchmark for beautifully crafted storytelling. Her strength of personality and tenacity in production runs parallel to her approach to her beloved GAA – in her wake lay a long trail of battle weary opponents who’ll testify to this.


Matthieu Chardon — Bolt Studio in TBWA Dublin


Matthieu came to Ireland 10 years ago. He fell in love with the country and the people, and has never left since. In the past he has worked for Nikon, Newstalk, Today FM and Publicis Dublin. He has been lucky to create documentaries in Rwanda, Norway, French Guyana and Nepal for organisations like Unicef and Concern.

Matthieu is a creative Swiss Army knife. A director, photographer, cinematographer and editor, he has a passion for telling human stories. Every day he thrives to deliver the most pertinent and beautiful content, regardless of resources and budget. Matthieu works to his motto that the execution of a creative idea is 50% what he knows, and 50% what he can discover.

Now Head of Studio & Creative lead at TBWA Dublin, he is busy creating a state of the art production studio for content, photography and more, called ‘Bolt’, in the landmark Kodak Building. Since starting last summer Matthieu has already directed and produced numerous national campaigns on important matters such as Human trafficking, online abuse and cancer research all from this newly formed in-house studio.

Matthieu believes that when his work is at the service of the community it is at its most rewarding. Matthieu is a previous winner of the ICAD green horn award in 2019.


Emma Ellis


Freelance producer Emma Ellis has worked in production for over two decades. Her previous role for the past 7 years was Senior producer with Rothco Part of Accenture Interactive where she was part of the Cannes Lions Winning team for Defence Forces. She has worked on global and local brands like Whiteclaw, AIB,National Lottery, Failte Ireland, Tesco and Electric Ireland.

Emma has also worked in Post production and Sound studios which has gained her an all round wealth of knowledge in production.


Mark Richards – Mutiny


I’m the Co-Founder and lead mixologist at Ireland’s grooviest studios. I like to get as involved as possible in making engaging audio, I’ve worked on a great many of Ireland’s most awarded advertising campaigns over the years, including recently Ireland’s first ever Graphite Pencil in ‘Radio & Audio’ with Boys and Girls for Swim Ireland. I look forward to seeing what creativity has been wrangled out of the last couple of years of fuckery.