Take Five with...
What is the most unusual project you’ve ever worked on?
It is one of the genuine perks of my own creative life that I encounter unusual situations, people and tasks all the time, so I find it hard to choose just one overall winner.
In advertising, persuading AIB to divert their own advertising budget towards making TV ads for a bunch of their SME business customers instead – and then getting to interview, choose, create and direct appropriate low budget TV spots for 15 completely different but uniformly admirable small Irish companies – was a unique and particularly satisfying experience.
More generally, I would say “Dublin 24”, a musical film inspired by the soon-to-be-deleted postcodes of our capital; or GESTATION, a nine-month-long project encompassing live performance, online feedback and an array of guest contributors towards the creation of a new Alien Envoy album
Who is your creative hero?
In the world of advertising, Bill Bernbach. In the wider world, Sufjan Stevens, John Le Carré, The Coen Brothers, PG Wodehouse, tUnEyArDs, John Lassiter, Walter Murch, Bjork and Randy Newman, to name a random few.
What would you do with a spare €100?
Take a good friend for a long lunch.
What piece of work do you wish you had created?
“Double Life” (Playstation) / “Jason McAteer’s Dream” (Carlsberg) / “Noitulove” (Guinness) / “1 Million Dubliners” (Glasnevin Cemetery)
What’s your soundtrack?
“Spem In Alium” (Thomas Tallis) / “Gloria” (Patti Smith) / “Bills” (Lunchmoney Lewis) / “Bloodbuzz Ohio” (The National)