Morality: Dichter and after
‘The changes which can be rung in design and phrasing are, we may suppose, well nigh limitless. Persuasion may yet take novel and ever more adult forms. For new circumstances always throw up new challenges and new opportunities.’
Risteárd Ó Glaisne
p.12 Campaign, the journal of the Institute of Creative Advertising and Design, Number seven, June 1961
ICAD celebrates 60 years in 2018, we are the oldest organisation of this kind in Europe.