ICADemy: Look Around You

in association with ICAD Innovation Partner INM





Meet at Boys & Girls


€100.00 (€50.00 ICAD members)

Photo credit: Sunny Wieler www.stoneart.ie/photography


This ICADemy workshop is pitched at all creatives. It will explore 360º vs Virtual Reality vs Augmented Reality vs Mixed Reality, with plenty of practical, creative and hands-on elements across several venues.

Our facilitators – Niall Campion, Cathy O’Flaherty (Samsung Ireland) and Shane Casey (Boys & Girls), – will lead attendees through the distinctions and terminology, how to experience and approach 360º video and how to approach Virtual Reality and Augmented Reality, aligning the growing media form with the unique benefits that creativity can bring to it, and the brands that employ it.

The session will begin in Boys & Girls Advertising and conclude in a secret venue.


This workshop is part of a new series of half-day workshops under our learning banner ‘ICADemy’. ICADemy combines theory and practice, allowing you to really engage in the creative process. You can call it training if you like, it will definitely benefit your professional life, but it’s more than that. It’s about giving you the tools to reach creative excellence. And it’s fun.

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