ICAD Upstarts Programme 2008

in association with NNI




Each year ICAD undertakes to foster new talent with a free training programme known as the ‘Upstarts’. The ICAD Upstarts Programme 2008 in association with NNI took place over a period of 6 weeks. There were 24 places available and there were more than 100 applications.

Details of the 2009 Upstarts Programme will be announced in April. Click here if you would like to receive e-mail updates.

Participants work on a brief each week and then present their ideas at a workshop each monday night. These workshops are hosted by the Advertising Agency or Design Studio that set that weeks brief. Over the course of the programme participants get to improve their portfolios as well as meet lots of top creative people. It also ends with an exhibition as part of Design week.

Participating studios and agencies in 2008 were:

Cawley Nea \TBWA
Design Factory
Image Now
Irish International BBDO
Leo Burnett
Publicis QMP

Some of the previous Upstarts tell us in their own words:

“I really enjoyed the Upstarts programme. I thought it was a really great way to see how other studios differ from each other in their approach to design. I got on great with my mentor and learned a lot from him and have kept in touch with him and others from the programme. The rest of the group were great to meet too and i think we all benefited from seeing each others work process. I wish i could do it all over again!” John Cowhie

“Overall the course was fantastic, it was great to meet the different agencies and the people on the course. A lot of work, but I would definitely recommend it to anyone thinking about getting into advertising.” Anthony O’Rourke

“ICAD upstarts. Be under no illusions it’s hard – really hard- and if you want to get the most out of it you’ll need to give up most of your social life for about six weeks. The reason you do this is because you get to make contacts in six of Dublin’s top agencies and each week you get to work to proper agency brief. And if you need another reason, which you shouldn’t, the agencies hosting Upstarts provide beer and pizza most weeks.” Brian Curran

“I thought the upstarts programme was excellent. We got to see inside the studios of some of the best design companies in Dublin and have professional designers critique our work. All the briefs were very stimulating and challenging. All the other upstarts were really talented and we always went for pints after each presentation which I wasn’t expecting but turned out to be great fun.” Paul O’ Leary

“Upstarts is a perfect way to familiarise yourself with the process of creative advertising. It is an intense workshop, exercising art direction and copy writing skills mentored by the who’s who of the Irish ad world. Informal, refreshing and as fun as you want to make it you can show off your abilities to advertising’s cream of creativity. Well worth every moment of the six weeks but be prepared to work your b****x off if you are in full time employment.” Daniel Henson

“I thought it was a great experience having to deal with real projects and in such a short time, it really gave us a taste of the real world and what’s expected. Getting to see the 6 design studios was great too and it was a fantastic opportunity to make valuable contacts. We also got good constructive criticism that will help us improve as designers, while making friends with our fellow Upstarts along the way!” Ciara Fitzgerald

A big thank you to all involved and especially to the National Newspapers of Ireland (NNI).

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