ICAD Home Made





ICAD HOME MADE launched at the opening of the 2010 ICAD exhibition as part of Design Week on the 5th November to great critical acclaim.

The ICAD book is known as the industry ‘bible’ and was this year designed by Slater and printed by W&G Baird and features illustrations by Steve Doogan. The 176 pieces of work in the book include the winners of the 2010 ICAD Bells, which were awarded last April. The ICAD Bell is, without doubt, the most coveted creative prize in the industry.

Pearse McCaughey, President of ICAD commented: “This year the theme of the ICAD Book is ‘Homemade’. This is to celebrate the craft in our industry where home produced campaigns are being created to world-class standards”

The work in ICAD HOME MADE is spread across print, TV and radio advertising, graphic design, digital and integrated media categories. Among the agencies and studios whose work features in the book are Atelier David Smith, Bloom, Cawley Nea\TBWA, Chemistry, DDFH&B, Detail. Design Studio, Irish International, McCann Erickson, OwensDDB and Publicis QMP.

The book is available for free to 2010 ICAD members and otherwise retails at €20.

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