Best Yet 2012

presented by The Irish Times in association with ICAD



UPDATE: This years Europe wide Best Yet Competition was won by our very own Neil Saul and Cian Tormey. Massive congratulations to them on this huge achievement. Read more


The Irish Times, in association with ICAD, is to host the 2012 Best Yet newspaper competition for young creative teams. Our aim is to find the brightest and best young creative minds in Ireland. On Friday March 23rd, competitors will meet for a full day, receive a creative brief from a client and will be asked to prepare up to a maximum of three campaigns.

To qualify for entry you must be a team of two (eg. writer and art director/designer) with each individual having no more than four years experience working in the business in an agency or as a freelance.

The winners of the Irish Times Best Yet National competition will be awarded with a bespoke perpetual trophy and will, along with the team deemed to be the runners-up, represent Ireland against the rest of Europe in Norway on May 10-11th . The winners of that competition will be treated to a four-day pass to the Cannes Lions Advertising Festival staying in one of the best hotels in the South of France. This is a fantastic opportunity to show off Ireland’s creative talent on the European stage – so get your pencils sharpened and enter now!

Prominent and respected ICAD members will be judging on the day – Gavin O’Sullivan (ICAD President), Judy O’Broin, Ger Roe and Donal O’Dea, chaired by Pearse McCaughey.

To read their biogs and register for the competition go to

To participate please ensure that you and your team partner are available for the following dates:

Fri 11th March – Closing date for entries
Fri 23rd March – The Irish Times Best Yet National Competition. The winners and runners-up will be announced by 5pm that day.
10th & 11th May – European Young Team competition in Oslo, Norway
17th – 23rd June – Cannes Lions 58th International Festival of Creativity

Check out the briefing here.

In 2011, this event was extremely successful and ICAD were delighted to be involved. There was an excellent response and the quality of work presented on the day was inspiring.

Representing Ireland in Croatia last May were Jody Monaghan and Jo McLaughlin, overall winners, and David Bowen and Ross Hardiman, runners up and third place contenders in Croatia.

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