Be Brave with Nils Leonard

Be Brave
ICADemy Series

In the post-pandemic world, fortune favours the brave. In 2021, ICAD will stage a series of ambitious online ICADemy events that will focus on what it means to be creatively brave, and what it takes to be a brave creative.

Each ICADemy module will be carefully curated to pair the most respected Irish and international creatives with diverse and relevant topics for all creative disciplines. Through a series of presentations and talks, speakers will share their personal experiences of success and failure, and their projections for the future of our industry.

Our objective is to challenge perceptions, stimulate debate and inspire creativity and courage. You too will have the opportunity to add to the conversation and participate in the debate, as we rethink and reimagine what Irish creativity can be.

So, what should the post-pandemic creative studio look like? Is working remotely here to stay? Or is freelance our future? Should our creativity make a social difference? When should you fire a client? And how do you deal with a toxic creative culture?

Now, more than ever before, we need to promote creative bravery and foster self-belief to survive the challenges of the ‘new reality’. Book your place now for the ICADemy and take the first step into that brave new world.

Nils Leonard
Creative Founder of Uncommon Creative Studio

Our first event with Nils Leonard, Creative Founder of Uncommon Creative Studio. Nils has spent over 25 years in the advertising and design industry working across some of the most recognised agencies in London. Nils was voted into Ad Age’s coveted Creativity 50 and was named the No.1 creative person in advertising globally by Business insider, is on the board of trustees of D&AD and is listed as one of the Sunday Times 500 most influential people in the UK.

Nils has now founded Uncommon Creative Studio alongside Lucy Jameson and Natalie Graeme, a creative studio building brands the real world is happy exists. Labelled as ‘The most exciting start-up of their generation’, as well as launching their own brands, Uncommon are currently working with the likes of ITV, WWF, B&Q, H&M, Habito and BrewDog.

Three years in, the studio continues to make stand-out work across a breadth of purpose-led, challenger and sustainable brands. Each with something powerful to say; from creating the most recognised mental health initiative in the UK with ITV, breathing new life into the iconic British brand B&Q to championing black voices in football with Beats by Dre.