Be Brave with Spin and Unit Editions

Be Brave with Spin and Unit Editions






Online Event


€25 — €35

The second in a series of ICADemy events that will focus on what it means to be creatively brave, and what it takes to be a brave creative.


Be Brave

ICADemy Series
In the post-pandemic world, fortune favours the brave. Our 2021 ICADemy series will challenge perceptions, stimulate debate and inspire creativity and courage. You too will have the opportunity to add to the conversation and participate in the debate, as we rethink and reimagine what Irish creativity can be.

On May 20th, hear from a variety of speakers including Tony Brook and Jonas Zieher of Spin, and Mark Sinclair of Unit Editions. The event will be facilitated by Mike Mesber, Psychotherapist and ex ECD, and contributions from a variety of ICAD members.

Add on a copy Unit Edition’s Studio Culture Now at a 15% discount while ICAD’s stocks last, or include a choice of cocktail at 40% discount by Craft Cocktail’s delivered to your door when purchasing any ticket option.


SPIN studio was founded in 1992 and is best known for the creation of innovative contemporary identities for an international clientele. Its work in print, motion and digital media has been featured in many blogs, books, magazines, and exhibitions.

Jonas and Tony lead the creative team at Spin and are responsible for the strategic and creative direction of all client work.

Tony Brook AGI
Born in Halifax, West Yorkshire in 1962, Tony Brook is primarily SPIN’s creative director, he is also a publisher, collector and curator.

In 2009, Tony established Unit Editions in partnership with Adrian Shaughnessy and Patricia Finegan, to publish books “by designers for designers.” Recent publications include monographs on Universal Everything, Vaughan Oliver, and Paula Scher.

Tony was invited to curate the exhibition, Wim Crouwel—A Graphic Odyssey, a major retrospective of the Dutch master’s work at the Design Museum in London. Tony has also curated several self-initiated exhibitions.

Jonas Zieher
Born in Stuttgart, Germany in 1989, Jonas Zieher is SPIN’s design director. He has a wealth of experience in the design industry and brings a broad range and huge depth of knowledge to his work for screen and printed media.

Recent work includes projects for clients as diverse as Japanese technology studio Aircord, London-based Design Museum, the Swiss Architectural practice Herzog & De Meuron, Entertainment company MUBI, German brewers And Union, technology company Megamac and the Art management company Graham Southern & Partners.

Jonas has lectured internationally and contributed work to a number of exhibitions.

Unit Editions

Mark Sinclair
Born in Oxford in 1977, Mark Sinclair is Senior Editor at Unit Editions and a freelance writer. Mark has edited books including the recent Studio Culture Now, AZTDR™, Lance Wyman: Process and VNIITE, while his writing also appears in earlier titles Graphic Stamps, Type Only and Supergraphics. 

Prior to joining Unit, Mark was Deputy Editor of Creative Review magazine, having started at the publication in 2002. He has also contributed to design titles including Eye, Print, Circular (Typographic Circle) and published books on visual culture with Laurence King.

Event Facilitator

Mike Mesbur
With more than 40 years’ experience in advertising, Mike has worked as a copywriter, Creative Director and Executive Creative Director in a variety of top Irish advertising agencies, including Ogilvy, Y&R, Hunter Red Cell and Young Advertising. During that time he has created award winning, business changing communications for such brands and companies as Bulmers, Ulster Bank, Ford, Centra, Unilever, Erin Foods and many more.

In addition, Mike has advanced qualifications in Psychotherapy, Psychology and Neuroscience from Kings College London and Fordham University, New York, and currently works as a Humanistic & Integrative Psychotherapist in private practice, treating a wide range of issues, including depression, schizophrenia, psychosis, phobias, addiction, sexual abuse, pre-death counselling and bereavement.

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