2xCreative Directors | 2xLondon Studios | 2xStories



Doors Open 7pm


The Sugar Club


€20 (€10 for ICAD members)

Come and see two of London’s leading creative directors at a unique evening in The Sugar Club, Dublin, on Thursday October 1st.

Umesh Pandya of ustwo, one of London’s top digital product studios and Terry Stephens of global design group Moving Brands, will join us to talk about collaboration, connectivity and creativity.

Umesh will share the story behind Wayfindr and how ustwo and the Royal London Society for Blind People designed and validated a system that helps vision-impaired people move through the London Underground Network independently. He will talk about the tools, techniques, methodologies they used over the course of this collaborative investigation,  from concept through to a live pilot over the span of 6 months.

Terry will outline his journey into the industry, and how working with a diverse range of studios has helped to shape his approach to design. He’ll also share a yet-to-be-released case study from Moving Brands, discussing how story, play and multi-disciplinary teams collide to create meaningful brands and experiences.

Doors open at 7pm for curtain raising at 7.30pm. If you’d like to pre-book and pre-pay we’ll reserve your seats. Otherwise it’s €20 on the door or €10 for ICAD members and students (bring your membership / student cards).

When: Thursday, October 1st
Where: The Sugar Club
Time: Doors open 7pm
Tickets: €20 (€10 for ICAD members)
Contact: [email protected]

About Umesh:
Umesh Pandya joined ustwo in 2011 and has been working as a designer in digital for over 15 years. He is passionate about making “inclusive not exclusive” digital products, with a keen interest in the space where the Internet Of Things meets Assistive Technologies. He recently co-founded a not-for-profit startup called Wayfindr and is a senior member of staff at ustwo’s London studio where he leads the R&D Invent Time programme – their ‘dream and do tank’ – as well as client projects and engagements.

About Terry:
Terry Stephens has packed a lot into his 15 years in the design industry, working with some of the UK’s most well regarded design studios, including Moving Brands, Rose and Why Not Associates, as well as running his own studio, Assembly. As a Creative Director at Moving Brands, he’s worked on major projects for Mercedes, Google, Samsung, Swisscom, and Skype, transforming businesses through brand and experience design.

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