Nick Cloake graduated in 1982 from DIT in Visual Communications, since then he has taken an active part in the design community. He served as Chairman of the GDBA for two terms and was the founding Chairman of Design Business Ireland. He also served on the Council of the Institute of Designers in Ireland and the committee of Design Ireland. He founded and led Baseline for 23 years as Creative Director, specialising in brand development and implementation. Significant projects include: Waterways Ireland, the NDP, the EPA, CIT and Greenstar. Currently Nick acts a Consultant Creative Director with IDEA as well as managing a portfolio of private clients.