Advertisers thrive on USPs and I am lucky to have one of my own. I’m the only Irish art director ever to have won a Gold Cannes Lion. Hopefully, with Irish agencies focusing their efforts on Cannes, I’ll soon lose that distinction. With over 20 years experience, I am currently Creative Director at Havas Dublin. I’m enjoying the buzz of a young agency on the ascent, leading teams into battle against the establishment. I have a passion for nurturing emerging talent, teaching young creatives in DIT and Fitzwilliam Institute. While on the ICAD board, I helped initiate the ICAD Upstarts programme and have continued to mentor students over the years.