Paula studied visual communications in DIT, Mountjoy Square, graduating with a BA (Design) in 2002. Paula joined Red Dog in 2004 and was made creative director in 2012. Over the years she has gained diverse experience through her work for the various sectors, and worked with a range of diverse organisations including Concern Worldwide, Davy Group, The Law Society of Ireland, Red C, Green Property, and the Department of Foreign Affairs and Trade, to name a few. Paula is a member of the International Society of Typographic Designers since 2002 and has been an ISTD student scheme assessor in the past. She has also been a guest lecturer at DIT and LSAD. Over the past year she has contributed to the 100Archive Modern Practice Series, the Blue Print Talks (ID2015) and 'Design Is...' – a short video created by the IDI for second level students and teachers to build awareness of what design is, and what designers across different disciplines do.