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2020

You’re in the Car

Company BBDO Dublin
Client Lidl
  • Commended
    3 Radio Advertising - Radio Commercial (over 30 seconds)
Executive Creative Director
Dylan Cotter
Art Director
Kirk Bannon
Copywriter
Des Kavanagh
Agency Producer
Georgia Stevenson
Account Director
Niall Reynolds
Account Manager
Alma Mannion
CSR Manager Lidl
Ciara Sheehan
Broadcast Production Manager Lidl
Sarah Jane Coogan
Sound Enigneer
Kevin Breathnach - Avondale Studios
Actor
Jordanne Jones

Executive Creative Director
Dylan Cotter
Art Director
Kirk Bannon
Copywriter
Des Kavanagh
Agency Producer
Georgia Stevenson
Account Director
Niall Reynolds
Account Manager
Alma Mannion
CSR Manager Lidl
Ciara Sheehan
Broadcast Production Manager Lidl
Sarah Jane Coogan
Sound Enigneer
Kevin Breathnach - Avondale Studios
Actor
Jordanne Jones

This radio ad was the lead medium in the Lidl Jigsaw mental health week campaign in 2019. The ad ran only 3 times each day. Always between the hours of 5 and 6 pm. Our intention was to create a piece that was wholly location and time specific. We wanted it to be intimate and conversational and help parents and young people who are sharing a car journey home to listen and talk to each other.