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2020

Ulster Bank – Home Improvements

Company Boys and Girls
Client Ulster Bank
  • Commended
    2 Experience - Branded Social Post
Art Director
Cian Booth
Animator
Patrick Horan
Senior Art Director
Bairbre McGlade
Creative Director
Mark Tuthill
Senior Account Director
Sorcha Hanratty
Art Director
Cian Booth
Animator
Patrick Horan
Senior Art Director
Bairbre McGlade
Creative Director
Mark Tuthill
Senior Account Director
Sorcha Hanratty

For this campaign we wanted to promote the benefits of a First Five Mortgage from Ulster Bank using an interactive Instagram story.

Adding the interactivity caught user’s attention, and helped to communicate the benefits in a more engaging way.

The video which was split across three sections features a set of old tiles, that when clicked through smash and break and finally reveal the message and CTA.