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2020

Three – Made By Music

Company Boys and Girls
Client Three
  • Commended
    7 Advertising: Craft - Use of Music (Campaign)
Executive Creative Director
Rory Hamilton
Creative Director
Kris Clarkin
Senior Copywriter
Avril Delaney
Senior Art Director
Jake O'Driscoll
Producer
Keeva Bolger
Account Director
Andrea Dalton Doran
Account Manager
Jelena Stancevic
Digital Strategist
Keith Reynolds
Production Company
Antidote
Post–Production Company
Raygun
Campaign Artists
Soulé, Elaine Mai, Sorcha Richardson, David Kitt, Fehdah and Kean Kavanagh
Music Consultant
John McCallion
Executive Creative Director
Rory Hamilton
Creative Director
Kris Clarkin
Senior Copywriter
Avril Delaney
Senior Art Director
Jake O'Driscoll
Producer
Keeva Bolger
Account Director
Andrea Dalton Doran
Account Manager
Jelena Stancevic
Digital Strategist
Keith Reynolds
Production Company
Antidote
Post–Production Company
Raygun
Campaign Artists
Soulé, Elaine Mai, Sorcha Richardson, David Kitt, Fehdah and Kean Kavanagh
Music Consultant
John McCallion

Follow the Sound and Butterflies are two collaborative tracks by Kean Kavanagh, David Kitt, Fehdah and Sorcha Richardson, Elaine Mai and Soulé, respectively. They were produced as part of Three’s Made By Music campaign, an initiative to nurture connections within the Irish music industry and platform home-grown talent.

Three are one of Ireland’s biggest music sponsors. Rather than make promises about their commitment to music with a sponsorship ad, they decided to help create music instead. We brought three artists from three different genres together to produce original tracks – proving the connective power of music. The tracks were launched with videos produced to support them. Our target market then used the brand’s unlimited data to listen, watch and share the music.