Follow the Sound and Butterflies are two collaborative tracks by Kean Kavanagh, David Kitt, Fehdah and Sorcha Richardson, Elaine Mai and Soulé, respectively. They were produced as part of Three’s Made By Music campaign, an initiative to nurture connections within the Irish music industry and platform home-grown talent.
Three are one of Ireland’s biggest music sponsors. Rather than make promises about their commitment to music with a sponsorship ad, they decided to help create music instead. We brought three artists from three different genres together to produce original tracks – proving the connective power of music. The tracks were launched with videos produced to support them. Our target market then used the brand’s unlimited data to listen, watch and share the music.