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2018

The Invincibles

Company Boys and Girls
Client Dulux Weathershield
  • Commended
    7 Advertising: Craft - Art Direction for Advertising (Single)
Account Director
Chris Upton
Editor
Joe Rigby
Music
Jon Jon Mehigan
Other
Dean Jones
Other
Naryan Van Mele
Production Company
Motherland
Director
Adam Patterson
Other
Allie Sheehy
Other
Colm Halpin
Other
Alicia Coyle
Other
Shane Casey
Agency Producer
Sarah Chadwick
Designer
Katie Kidd
Copywriter
Eoin Conlon
Art Director
Paddy Thunder
Creative Director
Laurence O'Byrne
Other
Rory Hamilton
Account Director
Chris Upton
Editor
Joe Rigby
Music
Jon Jon Mehigan
Other
Dean Jones
Other
Naryan Van Mele
Production Company
Motherland
Director
Adam Patterson
Other
Allie Sheehy
Other
Colm Halpin
Other
Alicia Coyle
Other
Shane Casey
Agency Producer
Sarah Chadwick
Designer
Katie Kidd
Copywriter
Eoin Conlon
Art Director
Paddy Thunder
Creative Director
Laurence O'Byrne
Other
Rory Hamilton

To celebrate Dulux Weathershield’s most weather-durable paint, we went in search of Ireland’s most weather-durable people – meet ‘The Invincibles’. Shot in Myrtleville beach, Co.Cork, ‘The Invincibles’ explores the story of Tom Bermingham, Mairead Ni Mhaoileóin and Tom McCarthy, three open water swimmers who are dedicated to the water all year round – rail, hail or shine. ‘The Invincibles’ gave us an opportunity to tell a story that could live beyond the confines of a traditional TV commercial. But even though it’s not TV, the same principles apply – find the idea, and craft it into something special.