To celebrate Dulux Weathershield’s most weather-durable paint, we went in search of Ireland’s most weather-durable people – meet ‘The Invincibles’. Shot in Myrtleville beach, Co.Cork, ‘The Invincibles’ explores the story of Tom Bermingham, Mairead Ni Mhaoileóin and Tom McCarthy, three open water swimmers who are dedicated to the water all year round – rail, hail or shine. ‘The Invincibles’ gave us an opportunity to tell a story that could live beyond the confines of a traditional TV commercial. But even though it’s not TV, the same principles apply – find the idea, and craft it into something special.
