The Press Campaign That Nearly Wasn’t.
On World Cancer Day, The Shop That Nearly Wasn’t, the World’s First Shop 100% Stocked and Staffed by Cancer Survivors opened Dublin and online.
Stocked with books, jewellery, art and tech it was a showcase for the lives and talent we would have lost, if not for cancer research.
The Press campaign continued the theme – featuring people and products who could not have been here, were it not for cancer research and shot by photographer and melanoma survivor Kevin Griffin, another survivor still working thanks to cancer research and the new treatments it finds.
