The Killarney Park, a luxury five star hotel located in the heart of Killarney. Family owned and run with a personable high standard service, the business needed a revitalised brand that defined a clear path forward, better reflected their true nature and focus on being a people centric offering with a unique Killarney style.
We identified that the Killarney Park Hotel had a unique set of ingredients. It’s not only acclaimed for its friendly staff and warm visitor experience and Leading Hotel of the World status, it’s a retreat where old world elegance meets modern day luxury, all in a central town location with the glorious Kingdom of Kerry on its doorstep. The real opportunity here was to communicate its truly immersive experience, something people seek again and again, a five star hotel like no other.
The Killarney Park is truly a timeless example of superlative service, delivered with genuine warmth. The new carefully crafted logotype needed to accentuate these personal qualities to help project the correct tone of voice. It is based on classic calligraphic penmenship, is unique, distinct and expresses a timelessness with the utmost clarity.
A Symbol of Unity
Killarney is a lush and forested landscape and on the hotel grounds is a large oak tree which formerly formed part of the hotels identity. Evolving and expanding out the nature theme, the icon has a connection with the past, a connection to the landscape and a connection to the National Park. It’s 5 leaves reflect its family heritage with each leaf representing an individual family member and of course the world-class 5 star status.
Colour is an essential feature of the revitalised brand and plays a major role in building awareness and recognition. Inspired by the stunning surrounding landscape, its warm, natural and authentic. Natural plant life and wild flowers are celebrated throughout printed communications and form hero images for the Hotel’s Park Restaurant and Garden Bar.