The Future of Cooking is an immersive audiovisual / VFX spot developed for Le Creuset Worldwide to showcase their new titanium-coated non-stick pans.
I was tasked with capturing the essence of their manufacturing process in which titanium is essentially vaporised and coated to each pan, making it last four times longer. I composed, sound designed and provided voice over for the project.
The sound design includes resonant tones and sizzling cooking foley recorded using actual Le Creuset products to make it as unique and original to the brand as possible. The music also heavily incorporates my own singing voice, giving the soundscape a futuristic yet organically familiar tone.
Mixed for stereo, I used binaural processing to create a swirling 3D sensation on headphones for maximum audio immersion. The slicing sound design as the name is branded onto the pan dances in time with the music to bring the listener on a journey from shot to shot.
We gave cooking the Dolby cinema treatment!