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2020

The Choice

Company In the Company of Huskies
Client Nissan
  • Commended
    3 Radio Advertising - Radio Commercial (up to 30 seconds)
Creative Director
Damian Hanley
Art Director
Nick Kelly
Copywriter
Greg McLoughlin
Agency Producer
Laura Cronin
Sound Design
Will Farrell
Business Director
Nessa Van Rooyen
Account Director
Amar Jacob
Senior Account Manager
Fiona Cunniffe
Music
John McCallion
Marketing Manager (Client)
Jeanne McGann

https://soundcloud.com/creativeicad/the-choice-radio

Creative Director
Damian Hanley
Art Director
Nick Kelly
Copywriter
Greg McLoughlin
Agency Producer
Laura Cronin
Sound Design
Will Farrell
Business Director
Nessa Van Rooyen
Account Director
Amar Jacob
Senior Account Manager
Fiona Cunniffe
Music
John McCallion
Marketing Manager (Client)
Jeanne McGann

This ad ran during build-up of pre-booking of new cars for January 2020, it’s a time when radio ad breaks are packed with car ads that are full of shouty info on car features and discount offers. These ads all sound the same and become wallpaper. As the new Nissan Juke is a car for individuals we knew that we didn’t want to be just like every other car ad. Instead we let the power of the lyrics of ‘little boxes’ and our tagline to create an ad that set up apart from the competition.