- Creative Director
- Des Creedon
- Art Director
- Paul Arthurs
- Copywriter
- Alan Byrne
- Agency Producer
- Joanne McGrath
- Production Company
- Sweet Media
- Producer
- Andy Bradford
- Director
- Steve Green
- Post Production Company
- Screen Scene
- Editor
- Jake Walshe (Screen Scene)
- Account Director
- Sinead Dennis
- Product
- BMW
- Color
- Gary Curran
- Visual effects / Flame
- Allen Sillery (Screen Scene)
- 3D
- Mike McCarthy (Screen Scene)
- Nuke
- David Thomas
- Sound / Composer
- Gareth Averill
- Post Producer
- Peter Greene (Screen Scene)