To create the new student campaign for Irish Rail, targeting first year students, we used the iconic student train ticket as a physical window. The executions show the hilarious transitions from the student’s home life to their new college life, all co-existing in the same space. To give a unique look and feel we shot everything in-frame instead of retouching. The image is left with room to breathe by encapsulating all copy and logos within the ticket. The campaign reminds students that the train is always their ticket to student life and back home whenever they need it.
