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2017

Sound of Sixteen

Company Boy and Girls
Client Sound of Sixteen
Creative Director
Rory Hamilton
Art Director
Laurence O'Byrne
Copywriter
Eoin Conlon
Agency Producer
Sarah Chadwick
Account Manager
David Carter
Sound Design
Gareth Avril
Sound Mix
Mark Richards / Mutiny
Account Planner
Chloe Murphy
Client
Niamh O'Shea
Client
Lisa Ní Choisdealbha

Creative Director
Rory Hamilton
Art Director
Laurence O'Byrne
Copywriter
Eoin Conlon
Agency Producer
Sarah Chadwick
Account Manager
David Carter
Sound Design
Gareth Avril
Sound Mix
Mark Richards / Mutiny
Account Planner
Chloe Murphy
Client
Niamh O'Shea
Client
Lisa Ní Choisdealbha

‘Sound of Sixteen’ opens with the Ireland’s first radio broadcast – a Morse code message transmitted at 5:30pm, April 25th, 1916. The Morse code beeps are intermittently punctuated by gunshots from two of the most prominent the weapons used during the Easter Rising (namely the Lee Enfield .303 and the Howth Mauser). As the piece continues the gunfire becomes more concentrated, until the sound design transforms into the sounds of the nineteen sixteen Easter Rising. The intensity of the piece builds to a crescendo, with the sound effects pulled back after a huge explosion. The Morse code is then reintroduced through a slight static, replicating how the broadcast was originally heard. The original broadcast was transmitted at a rate of 20WPM/1000HZ, and lasted eighty seconds. ‘Sound of Sixteen’ matches the original rate, thus making it the exact same length as the original broadcast.