Heineken’s music vehicle was in its second year and this time around we were taking the great Irish public for a trip to Tokyo to discover the peculiarities of the Fueiho law which bans dancing in many of the city’s clubs and bars.
The photography approach took two locations synonymous with the city; they skyscraper rooftops and their warren like back streets. For each execution we featured a definitive Japanese partygoer, whether that be Robot Girl or Rooftop Girl.
The photographs were taken by internationally recognised photography duo Nick & Chloe.
