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2020

ŠKODA 0% Offer

Company Boys and Girls
Client ŠKODA Ireland
  • Commended
    7 Advertising: Craft - Illustration and Graphics Single
Creative Director
Laurence O’Byrne
Senior Art Director
Jake O’Driscoll
Copywriter
Georgia Murphy
Art Director
Cian O'Connell
Account Director
David Carter
Account Executive
Rachel Campbell
Agency Producer
Keeva Bolger
Head of Design
Barry Smith
Digital Strategist
Keith Reynolds
Executive Creative Director
Rory Hamilton
Production Company
The Craft Shop
Head of Marketing and Product (Client)
Ray Leddy
Marketing Communications Manager (Client)
Eimear Walshe
Events and Sponsorship Manager (Client)
Ciara Breen
Creative Director
Laurence O’Byrne
Senior Art Director
Jake O’Driscoll
Copywriter
Georgia Murphy
Art Director
Cian O'Connell
Account Director
David Carter
Account Executive
Rachel Campbell
Agency Producer
Keeva Bolger
Head of Design
Barry Smith
Digital Strategist
Keith Reynolds
Executive Creative Director
Rory Hamilton
Production Company
The Craft Shop
Head of Marketing and Product (Client)
Ray Leddy
Marketing Communications Manager (Client)
Eimear Walshe
Events and Sponsorship Manager (Client)
Ciara Breen

ŠKODA is known for their annual 0% finance offer, but this year the offer was better than ever – it was across the whole ŠKODA range at any dealership in Ireland. So, we wanted to create a visual that encompassed both the offer and the island of Ireland – creating an ad that enticed potential customers wherever they were in the country.

By crafting the 0% out of Irish landscapes, we crafted a visual of iconic local sites (Cliffs of Moher, Benbulben Mountain, Guinness Lake, Ticknock Forest, Skelligs, Glendaloughs’ famous round tower) that showed consumers the incredible landscapes they could see behind the wheel of their new ŠKODA, while still showing the incredible value of our offer.