Samsung Maze is an interactive music festival experience where technology meets art. A series of other-worldly art installations within a mirrored maze that seamlessly blended into its forest surroundings. Samsung Maze offered festival-goers an immersive, multi-dimensional space in which to experience the Samsung Galaxy S10 like never before.
The experience had music at its heart, literally. A hidden dancefloor and DJ could be found at the Maze’s core. Every element of the experience was tech-enabled, including the dancefloor. The phone’s curved screen was represented by a giant, curved 10ft x 8ft audio-reactive screen next to the dancefloor.
Each art installation was a micro-experience inspired by one of the phone’s standout features. An anamorphic mural represented the shot suggestion feature, a setting unique to the Galaxy S10 that uses AI to find the perfect alignment for your photos.
The Galaxy S10’s Ultra-Wide Lens was the source of inspiration for an interactive installation that, like the Ultra-Wide lens, gave people an unprecedented panoramic field of view that’s wider than the human eye.