The iconic fox stencil is Orchard Thieves’s single unifying brand element around the world – even the name and taste varies from country to country.
Our campaign needed to unify the global brand around this fox icon, rather than a name.
To do this, we brought the fox stencil to life as literally and authentically as possible – through real stop-motion graffiti.
Frame by painstaking frame we told the simple story of a fox stencil who stalks the walls of the city, looking for something new.
With the help of some of Europe’s best street artists and without the help of CGI, we created an urban world in which real street art became a living thing – sparked by the fox itself on his curious journey.