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In Brian Doherty’s ‘Studio and Cube – on the relationship between where art is made and where art is displayed’, the author and artist continues to expand upon the assumptions and issues he tackled in the seminal ‘Inside the White Cube’. In unpicking the significance of the austere, elitist and often inaccessible white cube gallery or museum space, Doherty states “… the white cube has become increasingly irrelevant; the gallery becomes a site — ‘the place,’ … ‘where something is, was, or is to be.’”

It is the deconstruction of the idea of a ‘white cube’, that informs the shifting / evolving modular graphic and the overarching concept for the Fingal Arts Plan.

A simple premise that Fingal ‘is a place for art’ and that its urban, rural and coastal locations are all sites, environments and places where artists, artistic practice and cultural activities prosper.

The visual essay that illustrates the bi-lingual plan is a brief prelude to a new commission by the Arts Office (proposed and curated by the studio). Photographer Rich Gilligan (NYC/D15) was commissioned to document and capture the cultural landscape of the county. The commission seeks to support Rich to create an authentic record of Fingal’s creative and cultural activities while also recognising and celebrating the diversity of practice and inter-generational talent that enriches our cultural lives.

The large format publication is printed predominantly in two colours (black and grey) and is singer-sewn with orange thread, the 8pp cover is printed orange on the reverse/inside.