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Tequila is a small town in the heart of Mexico, that’s famous for the liquid that bears its name. It’s a unique place, well of the beaten track. So much of the land, the people and the rich history is distilled into the famous drink that only Mescal distilled here can be called “Tequila” (it’s an appellation controlee like Champagne) Jose Cuervo asked us to produce a film that captured the real Tequila, its history, its struggles and the pride that they place in their famous product.