This outdoor campaign is the Irish adaptation of the global Snickers line ‘You’re not you when you’re hungry’ and consists of a series of posters paying their respects to important and well-known Irish locations. But when you’re peckish… mistakes can be easily made. We placed big and bold billboards boasting about certain groups, from clubs to colleges to towns… just in entirely the wrong places. ‘Nuts About Templeogue’ popped up in Terenure, ‘Nuts About BOHS’ snuck up on Shelbourne F.C., ‘Nuts About Dundalk’ was spotted by Turners Cross and ‘Nuts About UCD’ appeared by UCC. These billboards were quickly spotted by sports club fans, proud locals and passers-by, spreading widely across social and striking up conversations online within days of appearing in the [stomach grumbles] wrong spots.
