Design factory were approached by Native Denims to create a brand for their design and manufacturing business. The brief was to create a brand that would raise their profile and that could expand across other complimentary products in the future.
The project encompasses brand strategy, messaging, promotional materials, signage, packaging, website and animation. The mark itself uses a circle and bar icon locked in with the type. These icons are representative of the rivets and bar tack used in the construction of their jeans.