The name and brand identity for a new museum dedicated to the world’s greatest storytellers. MoLI is a creative alliance to showcase the NLI’s James Joyce collection within UCD’s most historic property, Newman House. Drawing inspiration from Joyce’s muse Molly Bloom, the mark itself houses a nod to Joyce’s most iconic feature, his glasses, which become a window into his world. A 21st century museum scheduled to open Spring 2019, the vision is that of a friendly, accessible and unique space with dynamic programmes and interactive exhibitions with an overarching brand identity which reflects this.
